Aux Buttes Chaumont. Complet cérémonie, 35 & 45f – complet drap nouveauté 21f
A hand-painted replica of Jules Chéret’s masterpiece Aux Buttes Chaumont. Complet cérémonie, 35 & 45f – complet drap nouveauté 21f, meticulously crafted by professional artists to capture the true essence of the original. Each piece is created with museum-quality canvas and rare mineral pigments, carefully painted by experienced artists with delicate brushstrokes and rich, layered colors to perfectly recreate the texture of the original artwork. Unlike machine-printed reproductions, this hand-painted version brings the painting to life, infused with the artist’s emotions and skill in every stroke. Whether for personal collection or home decoration, it instantly elevates the artistic atmosphere of any space.
Jules Chéret's artwork Aux Buttes Chaumont. Complet cérémonie, 35 & 45f – complet drap nouveauté 21f is a notable example of 19th-century French poster art. Created in 1886, this lithographic poster was designed as an advertisement for the Aux Buttes Chaumont department store in Paris, which specialized in selling clothing and textiles. The poster reflects Chéret's mastery in combining vibrant colors, dynamic compositions, and elegant typography to capture the viewer's attention and promote consumer goods.
Jules Chéret (1836–1932) is often referred to as the "father of the modern poster" due to his pioneering contributions to the art form. He revolutionized advertising by elevating posters from simple announcements to visually compelling works of art. Chéret's use of lithography allowed for the production of colorful and detailed images, which became a hallmark of his style. His posters often featured lively figures, particularly women, depicted in graceful and animated poses, which came to be known as "Chérettes." These figures symbolized modernity, elegance, and joie de vivre, aligning with the aspirations of the burgeoning consumer culture of the time.
In this particular poster, Chéret employs a bright and cheerful palette dominated by yellows, blues, and reds. The composition features a central female figure dressed in fashionable attire, exuding confidence and charm. Surrounding her are textual details advertising the store's offerings, such as "complet cérémonie" (formal suits) priced at 35 and 45 francs, and "complet drap nouveauté" (new woolen suits) priced at 21 francs. The text is integrated seamlessly into the design, ensuring that the promotional message is both clear and aesthetically pleasing.
The Aux Buttes Chaumont department store, located in the Belleville district of Paris, was one of many retail establishments that benefited from Chéret's artistic talents. His posters not only served as effective advertisements but also contributed to the visual culture of Paris during the Belle Époque, a period marked by economic prosperity, cultural innovation, and artistic flourishing.
Today, Chéret's posters, including Aux Buttes Chaumont. Complet cérémonie, 35 & 45f – complet drap nouveauté 21f, are celebrated as significant works of art and are preserved in museum collections worldwide. They provide valuable insights into the commercial and artistic practices of late 19th-century France, as well as the evolving role of graphic design in shaping public spaces and consumer behavior.
