Aux Buttes Chaumont. Visite 39f – Costume 49f.

A hand-painted replica of Jules Chéret’s masterpiece Aux Buttes Chaumont. Visite 39f – Costume 49f., meticulously crafted by professional artists to capture the true essence of the original. Each piece is created with museum-quality canvas and rare mineral pigments, carefully painted by experienced artists with delicate brushstrokes and rich, layered colors to perfectly recreate the texture of the original artwork. Unlike machine-printed reproductions, this hand-painted version brings the painting to life, infused with the artist’s emotions and skill in every stroke. Whether for personal collection or home decoration, it instantly elevates the artistic atmosphere of any space.

Jules Chéret's Aux Buttes Chaumont. Visite 39f – Costume 49f. is a notable example of 19th-century French poster art. Created in 1886, this lithographic poster was designed to advertise the Aux Buttes Chaumont department store in Paris, which specialized in selling a variety of goods, including clothing and accessories. The poster prominently displays the prices for two categories of items: "Visite" (a type of women's outerwear, such as a cloak or jacket) for 39 francs and "Costume" (a women's outfit or ensemble) for 49 francs.

Jules Chéret (1836–1932) is often referred to as the "father of the modern poster" due to his pioneering work in commercial art and his innovative use of color lithography. His posters were instrumental in transforming advertising into an art form during the Belle Époque period in France. Chéret's work was characterized by vibrant colors, dynamic compositions, and a focus on joyous, elegant figures, often women, who became known as "Chérettes." These figures embodied a sense of modernity, freedom, and sophistication, appealing to the growing consumer culture of the time.

In Aux Buttes Chaumont. Visite 39f – Costume 49f., Chéret employs his signature style, featuring a central female figure dressed in fashionable attire, exuding charm and energy. The bright and cheerful color palette, combined with fluid lines and a sense of movement, captures the viewer's attention and conveys the allure of the products being advertised. The poster not only serves as a commercial advertisement but also as a reflection of the social and cultural trends of late 19th-century Paris, where fashion and consumerism were becoming increasingly significant.

This work is part of Chéret's broader contribution to the development of graphic design and advertising. His posters were widely displayed on the streets of Paris, making art accessible to the public and elevating the status of commercial posters to that of fine art. Today, Chéret's posters, including Aux Buttes Chaumont. Visite 39f – Costume 49f., are celebrated for their artistic and historical significance and are held in the collections of major museums and institutions around the world.

This particular poster exemplifies Chéret's ability to merge art and commerce, leaving a lasting impact on both the advertising industry and the art world.