Angelus. Liqueur des Salésiens de Dom Bosco

A hand-painted replica of Leonetto Cappiello’s masterpiece Angelus. Liqueur des Salésiens de Dom Bosco, meticulously crafted by professional artists to capture the true essence of the original. Each piece is created with museum-quality canvas and rare mineral pigments, carefully painted by experienced artists with delicate brushstrokes and rich, layered colors to perfectly recreate the texture of the original artwork. Unlike machine-printed reproductions, this hand-painted version brings the painting to life, infused with the artist’s emotions and skill in every stroke. Whether for personal collection or home decoration, it instantly elevates the artistic atmosphere of any space.

Leonetto Cappiello (1875-1942) was an Italian and French poster art designer and painter, often referred to as the father of modern advertising because of his innovative approach to poster design. One of his notable works is the poster for "Angelus. Liqueur des Salésiens de Dom Bosco," which showcases his distinctive style and contribution to the field of commercial art.

Cappiello was born in Livorno, Italy, and initially pursued a career in caricature and illustration. He moved to Paris in 1898, where he began to gain recognition for his work. By the early 20th century, Cappiello had shifted his focus to poster design, a medium that was becoming increasingly popular due to the rise of consumer culture and the need for effective advertising.

The "Angelus. Liqueur des Salésiens de Dom Bosco" poster was created in 1928. This work was commissioned to promote a liqueur produced by the Salesians of Don Bosco, a Roman Catholic religious institute founded by Saint John Bosco. The Salesians were known for their educational and charitable work, and they also produced various goods, including the Angelus liqueur.

Cappiello's poster for Angelus liqueur is a striking example of his ability to capture attention through bold colors, dynamic composition, and a sense of movement. The poster features a vibrant depiction of an angel, which is a direct reference to the name "Angelus." The angel is shown in a dynamic pose, holding a bottle of the liqueur, with a background that emphasizes the product's divine and celebratory qualities.

Cappiello's use of color in this poster is particularly noteworthy. He often employed a limited palette with strong contrasts to make the central figure stand out. In the Angelus poster, the bright hues of the angel's attire and the golden bottle contrast sharply with the darker background, creating a visually arresting image that draws the viewer's eye immediately to the product being advertised.

The typography in the poster is also carefully considered. The name "Angelus" is prominently displayed in a bold, elegant font that complements the overall aesthetic of the design. The text is integrated into the composition in a way that enhances the visual flow without detracting from the central image.

Cappiello's work on this poster exemplifies his mastery of the art of persuasion through visual means. His ability to distill the essence of a product into a single, memorable image was a key factor in his success as a commercial artist. The Angelus poster, like many of his other works, remains a significant piece in the history of advertising and graphic design.

Leonetto Cappiello's contributions to the field of poster art have left a lasting legacy. His innovative techniques and artistic vision helped to elevate the status of commercial posters to that of a respected art form. The "Angelus. Liqueur des Salésiens de Dom Bosco" poster is a testament to his skill and creativity, and it continues to be admired by art enthusiasts and historians alike.