Asti Cinzano

A hand-painted replica of Leonetto Cappiello’s masterpiece Asti Cinzano, meticulously crafted by professional artists to capture the true essence of the original. Each piece is created with museum-quality canvas and rare mineral pigments, carefully painted by experienced artists with delicate brushstrokes and rich, layered colors to perfectly recreate the texture of the original artwork. Unlike machine-printed reproductions, this hand-painted version brings the painting to life, infused with the artist’s emotions and skill in every stroke. Whether for personal collection or home decoration, it instantly elevates the artistic atmosphere of any space.

Leonetto Cappiello (1875–1942) was an Italian painter and poster artist, widely regarded as one of the pioneers of modern advertising. Known for his bold and innovative designs, Cappiello revolutionized the art of commercial posters in the early 20th century by focusing on striking imagery and vibrant colors to capture the viewer's attention. Among his numerous works, "Asti Cinzano" stands out as a celebrated example of his talent and his contribution to the advertising world.

"Asti Cinzano" is a poster created by Cappiello in 1920 to promote the Italian sparkling wine Asti Cinzano, produced by the Cinzano company. The Cinzano brand, founded in 1757 in Turin, Italy, was already well-established by the time Cappiello was commissioned to create this advertisement. The company specialized in vermouth and sparkling wines, and its products were known for their quality and international appeal.

The poster for "Asti Cinzano" exemplifies Cappiello's signature style, which often featured a single, dynamic figure or object set against a plain, dark background. In this particular work, a jubilant figure dressed in a bright yellow outfit is depicted holding a large bottle of Asti Cinzano. The figure's exuberant pose and the vivid contrast between the yellow costume and the dark background create a sense of energy and celebration, perfectly aligning with the festive nature of sparkling wine. The simplicity and clarity of the design ensured that the message was immediately recognizable and memorable, even from a distance.

Cappiello's approach to poster art was revolutionary for its time. Unlike many of his contemporaries, who relied on intricate details and text-heavy designs, Cappiello prioritized bold, eye-catching visuals that could quickly communicate the essence of a product. This method proved highly effective in the rapidly growing advertising industry of the early 20th century, and his work became synonymous with modern commercial art.

The "Asti Cinzano" poster remains an iconic piece of advertising history and is frequently cited as one of Cappiello's masterpieces. It is also a testament to the enduring appeal of his artistic vision, which continues to influence graphic design and advertising to this day. Original copies of the poster are highly sought after by collectors and are often displayed in museums and exhibitions dedicated to the history of advertising and graphic design.

Cappiello's work, including "Asti Cinzano," played a significant role in shaping the visual language of modern advertising. His ability to distill complex ideas into simple, impactful images set a new standard for commercial art and left a lasting legacy in the field.