Design for the Lentheric Salon, Fifth Ave. & 58th St., Savoy-Plaza Hotel, New York, NY. Perspective sketch

A hand-painted replica of Winold Reiss’s masterpiece Design for the Lentheric Salon, Fifth Ave. & 58th St., Savoy-Plaza Hotel, New York, NY. Perspective sketch, meticulously crafted by professional artists to capture the true essence of the original. Each piece is created with museum-quality canvas and rare mineral pigments, carefully painted by experienced artists with delicate brushstrokes and rich, layered colors to perfectly recreate the texture of the original artwork. Unlike machine-printed reproductions, this hand-painted version brings the painting to life, infused with the artist’s emotions and skill in every stroke. Whether for personal collection or home decoration, it instantly elevates the artistic atmosphere of any space.

Winold Reiss, a German-American artist and designer, created the perspective sketch titled Design for the Lentheric Salon, Fifth Ave. & 58th St., Savoy-Plaza Hotel, New York, NY. This artwork represents a conceptual design for the Lentheric Salon, a luxury retail space located in the Savoy-Plaza Hotel, a prominent establishment in New York City during the early 20th century. The Savoy-Plaza Hotel, situated at the corner of Fifth Avenue and 58th Street, was known for its opulent architecture and prime location near Central Park.

Reiss, who immigrated to the United States in 1913, was renowned for his work in interior design, graphic art, and portraiture. His artistic style often blended elements of European modernism with American themes, reflecting his diverse influences and innovative approach. The Lentheric Salon design exemplifies his ability to create sophisticated and visually striking interiors tailored to high-end commercial spaces.

The Lentheric brand, originally established in France, was a luxury perfume and cosmetics company catering to an elite clientele. The salon in the Savoy-Plaza Hotel served as a retail and experiential space where customers could engage with the brand's products in an elegant and carefully curated environment. Reiss's design for the salon likely aimed to reflect the brand's identity through the use of refined materials, intricate detailing, and a harmonious layout.

The perspective sketch itself showcases Reiss's skill in visualizing spatial arrangements and aesthetic concepts. While specific details about the design elements in this sketch are not widely documented, Reiss's broader body of work suggests that he likely incorporated bold geometric patterns, rich color schemes, and a sense of modern luxury into the space. His designs often emphasized functionality while maintaining a strong artistic presence, making them both practical and visually appealing.

The Savoy-Plaza Hotel, where the Lentheric Salon was located, was demolished in 1965 to make way for the construction of the General Motors Building. As a result, the physical space designed by Reiss no longer exists. However, his contributions to design and art remain significant, and works like the Design for the Lentheric Salon continue to be studied as examples of early 20th-century commercial interior design.

This perspective sketch is an important artifact that highlights Winold Reiss's role in shaping the visual and cultural landscape of his time. It also serves as a testament to the intersection of art, commerce, and architecture in the development of modern urban spaces.