Aux Buttes Chaumont. Veston garni 15f75 – Veston uni 4f90
A hand-painted replica of Jules Chéret’s masterpiece Aux Buttes Chaumont. Veston garni 15f75 – Veston uni 4f90, meticulously crafted by professional artists to capture the true essence of the original. Each piece is created with museum-quality canvas and rare mineral pigments, carefully painted by experienced artists with delicate brushstrokes and rich, layered colors to perfectly recreate the texture of the original artwork. Unlike machine-printed reproductions, this hand-painted version brings the painting to life, infused with the artist’s emotions and skill in every stroke. Whether for personal collection or home decoration, it instantly elevates the artistic atmosphere of any space.
Jules Chéret's Aux Buttes Chaumont. Veston garni 15f75 – Veston uni 4f90 is a notable example of 19th-century French poster art. Created in 1889, this lithographic poster was designed to advertise a clothing store named "Aux Buttes Chaumont," located in Paris. The store specialized in affordable men's fashion, and the poster highlights two specific items: a "veston garni" (a trimmed jacket) priced at 15 francs 75 centimes and a "veston uni" (a plain jacket) priced at 4 francs 90 centimes.
Jules Chéret, often referred to as the "father of the modern poster," was a pioneering French artist and lithographer who revolutionized advertising through his vibrant and artistic designs. His work combined bold typography with colorful, dynamic imagery, making advertisements both visually appealing and effective. Chéret's posters were instrumental in transforming urban spaces, particularly in Paris, into open-air galleries during the late 19th century.
In this particular poster, Chéret employs his signature style, featuring a lively composition and bright colors to attract attention. The central figure is a cheerful, well-dressed man, depicted in motion, which conveys a sense of energy and modernity. The use of bold lettering ensures that the pricing and product details are immediately noticeable to passersby. The overall design reflects Chéret's ability to merge art and commerce, elevating advertising to a respected form of artistic expression.
This poster is part of a broader movement in the late 19th century when lithographic printing technology allowed for the mass production of colorful advertisements. Chéret's work during this period not only promoted commercial products but also contributed to the development of graphic design as a distinct artistic discipline. His posters were widely admired and collected, influencing subsequent generations of artists and designers.
Today, Aux Buttes Chaumont. Veston garni 15f75 – Veston uni 4f90 is recognized as an important artifact of both advertising history and the Belle Époque era in France. It exemplifies the intersection of art, commerce, and urban culture during a time of rapid industrial and social change. Original prints of Chéret's posters, including this one, are now highly valued by collectors and are often displayed in museums and galleries dedicated to graphic arts and design.
